London-based M Restaurant Group is set to become the first on-trade venue to list Rome de Bellegarde 1894, said to be the most expensive Cognac in the world.
Earlier this year, a measure of Rome de Bellegarde sold for £10,014 (US$12,871)
The limited edition Rome de Bellegarde was discovered in the cellars of Cognac house Jean Filloux by fifth-generation cellar master Pascal Filloux, and is believed to be the first blend created by Jean Filloux in 1894.
The Cognac, which is a blend of four eaux-de-vie aged for more than 70 years, entered into the Guinness Book of World Records earlier this year for boasting the most expensive 40ml measure ever bought at £10,014 (US$12,871).
Zach Charilaou, M Restaurant director at Threadneedle Street, said: “This is an extremely exciting partnership for M and we can’t wait to start selling such an incredible Cognac. Our members and regular diners at M are very distinguished regarding their drinks choices so I have no doubt that they will be keen to try Rome de Bellegarde.”
David Smeralda, Rome de Bellegarde founder, said: “We’re delighted to establish this exclusive partnership in the UK with the M Group.
“Martin and the team have done a fantastic job at capturing the senses of the new millennials as well as a more mature crowd by creating a sublime and authentic dining experience which perfectly aligns with essence of our brand. We are looking forward to collaborating with the M Group within the forthcoming months.”